Running a coffee shop isn’t your typical retail business. Everyone involved in owning or managing their own cafe knows the struggles of inventory, marketing, staff, overhead… the list goes on. Merchandising isn’t a core part of the cafe business, but it can really add some revenue to your balance sheet if done the right way. We’ve discovered a few secrets along the way that we wanted to share with you, the aspiring or current cafe owner/manager!
Cold brew coffee is everywhere right now. Every single coffee shop, cafe, and coffee-serving restaurant seems to have cold brew on their list of offerings Derby Joe has been serving cold brew for as long as any of them because we’re totally hooked to the stuff. This is one of the rare occasions where the popularity actually matches the quality of the product. Don’t believe us? Come in and try some for yourself!
The Revolutionary War is one of the most important events in American history, as it led to the creation of the United States of America. The world would never be the same after those fateful events, and surely Salem would not be what it is today. But few people know just how important Salem could have been to the beginning of the Revolutionary War. It’s a tale known only as, “Leslie’s Retreat,” and maybe you’ve seen the plaque commemorating this important, yet hilarious event!
Brewed coffee has only one limitation – the quality of the beans you start with. If you want the freshest, tastiest beans, the only option is to roast your own coffee at home. It sounds like a difficult task, but it’s actually way easier than you could imagine. Just to follow these simple steps and you’ll be on your way to drinking the freshest coffee you’ve ever had!
Creating your coffee shop menu is a process that takes time. Whether you are expanding an existing menu or opening up a brand new cafe, this isn’t a step that you want rush through. Examine what the most successful coffee shop menus in your area tend to offer. It tends to be a limited selection of light selections intended for lunch or breakfast.